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OK Mart vs Instamojo
Instamojo is an online store builder and payment gateway for Indian small businesses and D2C brands, paid by plan and per transaction. OK Mart is free to start and takes no fee on payments (customers pay the shop directly), and adds counter sales, stock across godowns, udhaar and wholesale price lists to the store.
Checked 27 October 2026 on www.instamojo.com/.
| Feature | OK Mart | Instamojo |
|---|---|---|
| Cost to start | YesFree to start: nothing to pay to open your shop. No card at sign-up. | YesLite ₹0 a year; Starter ₹6,999 a year; Growth ₹14,999 a year or ₹2,999 a month; GST extra.Source |
| Runs on | YesAny device: the app runs in the browser of any phone (Android, iPhone), tablet or computer (Windows, Mac, Linux), and installs like an app. No Windows PC needed. | PartlyDashboard in any browser; an Android app is advertised (its Play listing did not open on 27 October 2026).Source |
| Install and data | YesNothing to install: your data is in the cloud, so you and your staff see the same orders and stock on every device. | YesHosted store; nothing to install.Source |
| Online store | YesAn online store from day one at yourshop.okmart.app or your own domain, with themes and a theme editor. | YesStore with cart, unlimited products, COD, shipping and orders, even on Lite.Source |
| Customers order themselves | YesCustomers order themselves: browse, cart and a full checkout on your store (delivery or pickup, slot, discount codes, UPI QR), or send the cart on WhatsApp. | YesCustomers buy several products in one checkout and can create accounts.Source |
| Counter sales (POS) | YesCounter sales on your phone: Cash, UPI or Due later; receipt on WhatsApp. | Not found |
| GST | PartlyTax rates and tax on orders and invoices; your GSTIN is not printed on invoices yet. No e-invoices, e-way bills or GST return filing. | PartlyAutomatic invoices for Smart Pages; store users ask for access. No e-invoices or returns.Source |
| Accounting books | NoNo double-entry books or balance sheet: sales, payments and udhaar reports; your accountant keeps the books. | NoNo accounting books on its pricing or store pages.Source |
| Inventory | YesStock per shop and godown, transfers, suppliers and purchase orders. | Not found |
| Customer credit (udhaar) | YesUdhaar: who owes what, payments recorded, WhatsApp reminders. | NoNo customer credit ledger on its pricing or store pages.Source |
| Staff and users | YesInvite the people who help you and choose what each one can do, at which locations. | Not found |
| Languages | YesEnglish, Hinglish, Hindi, Urdu, Bengali and French. | Not found |
| YesReceipts, udhaar reminders and order messages open in WhatsApp, ready to send; no WhatsApp credits to buy. | PartlyWhatsApp integration on the Growth plan; payment links shareable on WhatsApp.Source | |
| Payments | NoDoes not process payments: customers pay you directly (UPI, cash, card, transfer). No OK Mart fee on payments. | YesGateway: 2% + ₹3 + GST for physical goods; store Lite and Starter: 5% + ₹3 per transaction.Source |
Instamojo’s free Lite store shows Instamojo branding, one theme and no custom domain (instamojo.com/pricing).
We read each company’s own website on the date shown and link the page each fact comes from. Plans, prices and features change: check their site before you decide. Found something wrong? Write to abhinav@umun.in and we will correct it.